Behind the Cards

Dive into the lore, legends, and the melodies that inspired each card!

The Magician

In early 2017, Lana Del Rey reached out to her fans on Twitter with a proposition that intrigued and rallied her community.


This tweet was more than just a message, it was a call to action for a collective mystical effort aimed at binding Donald Trump, leveraging the power of the waning crescent moons—a time traditionally associated with spells of banishment and binding. Binding is a magical practice intended to restrict someone’s actions or prevent them from causing harm.

Months later, Lana confirmed her participation in this spell-casting ritual with a casual yet powerful admission.

Lana Says, "Yeah, I did it. Why not? Look, I do a lot of shit."

Her straightforward admission and belief in the power of collective intention underscore her faith in the transformative potential of thought and action. Lana elaborated on her mystical activism, emphasizing the potency of words and thoughts.

Lana on Magic: “I really do believe that words are one of the last forms of magic and I’m a bit of a mystic at heart.